Built by a college quarterback

Dry Hands. Grip that changes the game.

Liquid chalk was made for climbers. Grip Formula was made for quarterbacks. A non-adhesive formula that keeps your hands dry and the ball under control through heat, humidity, and sweat.

Shop Grip Formula4 oz. In stock now

Grip Formula / $26.49 / Free Shipping

Trusted by quarterbacks at the highest level.

Built by a college quarterback

Dry Hands. Grip that changes the game.

Liquid chalk was made for climbers. Grip Formula was made for quarterbacks.

Shop Grip Formula4 oz. In stock now

Grip Formula / $26.49 / Free Shipping

Used by athletes at

How It Works

Three seconds to a better grip.

Apply

Start with a quarter-size drop on your throwing hand, then adjust to preference.

Rub In

Work it in with both hands for a few seconds until dry.

Command

The grip activates as it dries. Now go throw.

How It Works

Three seconds to a better grip.

01
Apply
Start with a quarter-size drop on your throwing hand, then adjust to preference.
02
Rub In
Work it in with both hands for a few seconds until dry.
03
Command
The grip activates as it dries. Now go throw.

The Formula

Why it works.

Launch 1 sold out in 3 weeks. Launch 2 is a new and improved grip.

01
Friction is control
Dries your hand on contact and raises the friction between skin and leather. More friction, more control of the football.
02
Dry, not bone dry
Typical liquid chalk strips every trace of moisture. The best grip keeps a little. Grip Formula is built to land there.
03
100% legal. Not a tack.
A non-adhesive drying agent. Nothing sticky between your hand and the ball, so it is legal to compete with.

The Formula

Why it works.

Launch 1 sold out in 3 weeks. Launch 2 is a new and improved grip.

01
Friction is control
Dries your hand on contact and raises the friction between skin and leather. More friction, more control of the football.
02
Dry, not bone dry
Typical liquid chalk strips every trace of moisture. The best grip keeps a little. Grip Formula is built to land there.
03
100% legal. Not a tack.
A non-adhesive drying agent. Nothing sticky between your hand and the ball, so it is legal to compete with.

Reviews

The Standard Bearers.

Quarterbacks who train with it, throw with it, and won't go back.

Johnny O'Brien

Northwestern QB

★★★★★

"This stuff is awesome. It improved my grip, and for a guy who doesn't have the biggest hands, it makes all the difference. It's day and night from not using it. You have to get this."

Johnny O'Brien

Northwestern QB

★★★★★

"I've had trouble with sweaty hands throughout all my time playing football. I've tried to use other products to help combat it, but I can never really find something that is specific for this issue. I was able to go through the whole throwing session without even having to worry about my grip."

Jack Sullik

North Dakota QB

★★★★★

"I play ball in New Orleans. There's nothing like the humidity here. This product keeps my hands dry and still gives me great grip on the football. Compared to other products, I like that this product gives me grip while keeping your hands dry instead of just drying out your hands."

Kaden Semonza

Tulane QB

Aleks Tatum

Quarterback

★★★★★

"I love it. It's amazing. It doesn't feel like there's anything there, it just feels good."

Aleks Tatum

Quarterback

★★★★★

"I've used other grip products, but there's nothing like this one. I've seen huge improvements in my grip. I use it every time I step on the field, and now it's a necessity. I'd recommend it to every quarterback. No doubt."

Ryan Rakowski

3-Star Nevada QB Commit

★★★★★

"For me personally, the reason I love it is it keeps my hands dry. I have really sweaty hands, and it gives me grip."

Lamar Robinson

Center · Cal

★★★★★

"I'm a towel guy with sweaty hands, and this keeps them dry. When I throw, my hand stays on the ball. It doesn't slide off the side, so I get all the way through it. If you use a towel a lot or have sweaty hands, you need this. I saw it online, tried it, and it works. 100%."

Connor Doherty

Class of 2028 QB

The Founder

Built by Belay Brummel.

A Cal quarterback who spent three years facing problems no product was built to solve, then started coaching quarterbacks and saw the same gap everywhere.

So he set out to build it himself. The Standard is the first brand built for the hardest position in sports. Grip Formula is only the beginning.

Read The Story

The Founder

Built by Belay Brummel.

A Cal quarterback who spent three years facing problems no product was built to solve, then started coaching quarterbacks and saw the same gap everywhere.

So he set out to build it himself. The Standard is the first brand built for the hardest position in sports. Grip Formula is only the beginning.

Read The Story

Division 1 & Pro Athletes

Fill out the form and the founder, Belay, will reach out to you. Put your sport and your school or pro team in the message.